FINRA/SEC Rule Library

Plain-English summaries, violation examples, and links to official text.

FINRA Rule 2210 — Communications with the Public

Marketing & Advertising

Governs all written and electronic communications with the public, including retail communications, correspondence, and institutional communications.

Key subsections

2210(d)(1)(A)No false or misleading statements

Communications must not contain any false, exaggerated, unwarranted, promissory, or misleading statement or claim.

2210(d)(1)(B)Balanced presentation

Communications that discuss the potential benefits of an investment must prominently disclose associated risks.

2210(d)(1)(D)Substantiation of claims

Superlative claims (e.g., 'best', 'top') must be substantiated with source, methodology, and time period.

2210(d)(2)Past performance disclosures

Historical performance must include: 'Past performance does not guarantee future results.' Source and time period required.

Common violations

  • Stating or implying guaranteed returns
  • Cherry-picking best-performing time periods without disclosure
  • Omitting material risks from product descriptions
  • Using customer testimonials without required disclosures
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